October is finally here, and that means it’s time for Halloween, Daylight savings and your monthly roundup of all the top stories in social media marketing.
Instagram Lets You Vote and Shop
Instagram Stories are about to get a lot more interactive.
Instagram now allows you to include a two-questions poll in any Story, which is a game changer for increasing your audience engagement and sentiment reporting.
Not only will brands be able to interact with customers, their customer’s votes and preference can be used a key insights and may even become essential to monthly reports.
We can’t wait to see what everyone comes up with.
With the new feature, partnered sellers can tag their posts with products, allowing users to discover more about them and potentially purchase them. All without leaving the comfort of the app.
Twitter Builds Some Character
In one of the biggest shakeups to hit the social media space in recent years, Twitter has doubled its character limit from 140 to 280.
While this may seem like a small detail, Twitter has stuck to its 140-character limit since its launch. However, this limit was originally just based on an SMS character limit, and with more links, media and discussion being shared on the platform, the expansion makes total sense.
While we’ll miss the days of trying to cram complex ideas into abbreviations and emojis, we’re excited to see how brands can stretch using all that extra space and whether they’ll use it to add more info or ask their audience questions and opinions.
YouTube Prefers its Partners
Moving forward, unless you’re a certified YouTube partner, your channel will no longer be able to link to external websites in video cards (links that pop up mid-stream).
While this is unlikely to affect bigger brands or creators, this could have a big impact on small businesses and smaller agencies. While the links can still be included in the video description, that’s far less impactful than a call to action in the middle of a video.
And that’s it – you’re all caught up! Now go create an Instagram Story poll on what your Halloween costume should be. You’re running out of time!