There are three keys to leveraging your story for transmedia delivery.
The first understanding your audience and how they’re consuming your content.
The second is planning your content acquisition to be sure you have a solid story in its video and audio elements, but also the flexibility for telling the story in multiple ways or cutting it into different pieces to serve upon a variety of platforms.
The third is securing rights and permissions because there’s no point in going through all of this work if you can’t show your end product or it gets taken down due to a licensing deficiency.
So, who is your audience and how are they watching? In the past, we content creators delivered just one type of media in one set of defined specs to a consumer who was sitting on a couch or in a movie theater. Now we need to deliver multiple, often related content streams for every project and we’re more mindful that our audience could be segmented into different groups each watching in different ways. So, for each project, you need to ask: Who is my audience? Where are they watching? What types of screens are they using to view? Will my media be projected, streamed? In what environment? What about audio? What kind of speakers will be delivering my sound or earbuds? And that’s if the audience is even listening to all because so much content these days is actually being viewed with subtitles.
These are key questions you need to answer up front whenever possible to ensure you’re planning properly for your multiplatform delivery.
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